"Symbols of a creative economy
Horst Gläsker's AERO_ART stands for the fusion of artistic energy and high tech. The wind turbines are coloured, but not simply that. They are works of art for all to see. In the past, atmospheric, landscaped painting tried to make wind farms invisible. Now they can appear as sculptural, vibrant objects in their own right. These big, colourful generators change attitudes, for they will generate not only power but an "emotional mantle" and an enormously positive acceptance in those who live or work near them or are simply passers-by. They are symbols of a new era, icons of a creative economy.
These wind turbines are the positive emblems of regenerative energy, innovative advance and a future tailored to man's needs. That's why it's so important that the wind power business should highlight this advance - for everyone to see. Horst Gläsker's AERO_ART colour concept holds tremendous significance for both internal and external communications, unique positioning in the market and competitor differentiation."